Google it! You have heard this term many a times in a day. The users type what they want to know and the results are in front of their eyes within a fraction of a second. Google is the key to all your queries. Diving into closer inspection, you will notice that there are paid as well as the organic results. There are many major discrepancies between these two.
The organic listing or searches are the results of the search engine algorithm used by the search engine, whereas; the paid results are the links that have come from advertising dollars being spent to place them on the result page. The paid results are generally set apart with a shaded box or even placed into an area of their own, such as a sidebar.
When it comes to the search traffic, the majority of the users, approx 94%, prefer organic results. And, among the top 10 results, the first result is the one that receives more number of clicks. And, if we move further in this topic, then we have found the top result’s 33% of the website traffic is based solely on the ranking factor, whereas, the second result receives 18% of web traffic and the remaining clicks are dependent on the position of the page and the depth of the results.
How websites rise to the number one position on search results is a giant subject for the time being and the SEO (search engine optimization) is the accurate answer. And, in fact, if you dive deeper, then you have found that organic and paid, both searches are proving to be a quintessential element. Just, the time and circumstances matter.
PPC (Pay-Per-Click), organic search, email marketing, affiliate marketing, etc. are the common terminologies in the milieu of digital marketing. Among these, some are paid and some are free. Email marketing is free, affiliate marketing and PPC are paid and SEO is free.
Reasons to choose organic search over paid search
- The paid ads always appear on the top of the list, the topmost place where the most searchers’ eyes go. But, at least half of the web searchers avoid them or don’t even try to open as they are with the tag- ‘paid’. Those searchers prefer the organic listing mostly as the organic listing has a true foothold in the market and the seekers consider it to be more reliable than the paid ones.
- SEO vs. SEM. Organic search and paid search options lie at the core of SEO vs. SEM debate. SEO is the sort of a slow evergreen procedure that will generate the enduring outcomes while contemplating the search engines’ guidelines. Whereas, the SEM relies on creating quick, clear advertisements and bidding on the keywords that prospective customers will likely enter into the search engines.
- There are certainly many pros that the organic searches have rather than the paid searches. The organic listing is generally considered as the natural listing and the results appear naturally in the list of the search results whereas, the paid listing is paid and is displayed at the top by somewhat light yellow color and mostly referred as “Pay per click” (PPC) advertising or inorganic listing.
- The organic listing has the endurance and existence, whichever its position is on the search engine results’ list, and it is there in the listing. Nevertheless, the paid ads are contradicted to the organic ones. The search results will vanish from the top of the page at the moment you stop paying for the ads.
- Paid search is only accounted for 10% of overall total traffic, whereas, organic search is far better for delivering relevant traffic. The only channel that performs better in some capabilities is paid search ads, but that is only for the conversions, not overall traffic delivery.
- The paid ads might be the traffic generator, but they are not long-term customer creators. In this case, the bounce rates are high and the number of pages visited is often very low, as per the research. On the other hand, organic is different. Matching the keywords to the users’ intent means you may be present in many searches. The users will find you and visit your site. This might happen repeatedly whenever the seeker will discover you. Organic users are still your best long-term customers. But, they have the lower bounce rates and more pages visited.
- The paid searches solely rely on the monetary terms. They will work out you till you have money. Suppose, you want to take a break from the organic search and want to try the paid listing, then you will easily switch to that. Your organic will not suffer and your money will generate the additional traffic. Just have the strong clutch on the technical issues after content. Nevertheless, you cannot do this with paid. When the money goes away, so does the majority of the traffic is directed to the adverse direction.
- The digital marketing is all about the traffic and ranking. And, the traffic is more on the organic or natural links rather than the paid search, which ultimately increase the ranking of a specific website.
The type of approach will solely rely on the type of the business, your objectives, the circumstances and the budget. If your business is service-oriented, then obviously, you will choose the organic search, as it will lead to an essence of authority and respectability. On the other hand, you will choose the paid search, if your company is brand or product-specific as it will drive clicks and by the extension, conversions.
By the same token, if these two powerful digital marketing strategies are integrated, then it will bang on. Actually, these two are the search marketing peas in a pod.